What is the secret of writing good online ads to get attention! The term AIDA spells it all out. Read this to help you focus where it matters next time you write an advert on the internet to advertise your lucrative business ideas.

If you are building an internet business (internet advertising and marketing) through ideas working from home, then you need to seriously get attention to your ads if you are to survive in the game. What are your ads actually saying? Are they connecting with people? Do they get any attention? How are they perceived? It’s those who know how to advertise who will get the business!

‘Better advertising means better marketing’

If you have a lead capture page then it is really important that it is attractive. Many are starting to become noisy and directionless. To do the job, they need to be kept simple. You need to persuade someone to do something and this means you need to focus on their needs and not yours. In other words, you need to understand the audience and what they are looking for – make that connection.

‘People buy things for what they do and not for what they are’ 

People are driven towards the end result and not the tools along the way. You need to shift off from you and onto them.

To help you write your ad, consider the term AIDA!

·         A – Attention

·         I – Interest

·         D – Desire

·         A – Action

Headlines drive business. Become a guru and make your best small business idea be transparent in the number 1 spot. Great ads are always reused. Look at the news papers and magazines next time you walk around the news stands. See how quickly a headline grabs your attention. Make a note how these work to get your attention. What is it that makes them stand out? It all starts by grabbing your attention. 70% of readers on the internet will stay on your site if you have a good headline. If you have a poor headline, have poor structure – then they are gone!

Headlines that really work are those connected with the latest news and celebrities, so you need to look at a way to incorporate this into your ad. 

A good headline formula is to be outrages, inject mystery and drama. Drop the chains and allow yourself to be criticised. Just be news worthy and don’t worry what people think. More and more people are looking to gain more time and work less so a good headline could be “How to earn great money online by working fewer hours”. People should connect with the statement, so what you need to do now is to provide the solution.

Remember, do your internet marketing research and follow the four simple steps:- get Attention, gain Interest, promote Desire and have a call of Action. 

My name is Gary Oakes and I know we can all aspire to achieve better things. It may be a case of changing direction and doing something you have never done, but always dreamt of. If this is the seed, then let me feed you and help you grow. I’m helping people to think positively about the future. I’m a believer that people can find a way within to pursue an idea and a vision. We all have the ability to take control of our lives, but many just don’t know it.

I’m giving away free material to help one get started in an enterprise to starting a business working from home. By following some really simple techniques, the journey starts by following the link to ideas working from home.

It does not cost you anything to view the free material, and you never know this might be the very thing you are looking for.

Goal setting has been around for some time and the concept may have passed its sell by date – or has it?

In any business, whether in a large corporate business, a small brick and mortar business or pursuing best business ideas from home, staying the course can be very difficult. You have a vision and inspired by the results that could be obtained should you be successful. This could be to ensure a pay rise, a bonus, increased profits or just something to be gained as a personal achievement.

There are many gurus and books that preach the concept of setting goals to help you stay focused. You may have heard all this before and have an opinion that it sounds great in theory, but in reality is something else. Because of this view, in the business world the concept of goal setting is starting to get a bad reputation. Goals may be set, but very few are actually followed up. Maybe there is a sense of fear – if set then one should do! It becomes a chore forced upon by management. Goal setting is not something people want to do.

Let’s look at goal setting in a different way. Let’s look at the concept of setting objectives and then to establish a strategy in order to meet each objective. An objective is something you really want to achieve. Each objective has one single action that is clear, realistic, measurable, challenging, but attainable. For example: ‘To increase sales by 10% within 6 months’. The objective does not articulate how you will get there but a case of what you aim to achieve.

All the time the objectives must be aligned with your personal brand – being loyal to your personal brand first.

The objectives must be result orientated and not activity based. Stating ‘I will make 10 calls a day’ is activity orientated where as the example above ‘to increase sales by 10% within 6 months’ is result orientated’. Can you see the difference? It’s about what you can achieve as oppose what you can do.

The list of objectives should not be too long and a good guide to this is that you should be able to memorise all of them.

To be able to accomplish each objective, you do need to understand the why? Why do I need to achieve this? The stronger the reason, the better chance you will have in developing a strategy in order to achieve it. Behind each objective is your personal motivation and drive!

Let’s now create a strategy by answering five questions:

1. Identify your most important business objective
2. Why do you work to achieve your objective?
3. What resources will you need to achieve your objective?
4. With your resources, what is your plan of action?
5. How will you measure success for your objectives?

Let’s now look at strategies. This is where you would consider the resources needed to help you on your way to meet the objectives. Whether this be knowledge, training, new software for the computer etc? The strategy will help to define the steps to be taken. These steps could be defined as milestones – activities to be completed on the way to reach your objective. Better still; why not celebrate when each milestone is accomplished.

Your strategies in some cases will need to be flexible and be able to evolve. You will learn on the way so redirecting your plan is part of the course. Remember, there will be successes as well as failures.

On your journey, it is important to occasionally sit back and take an overview. Get out of the trench and hover above where you are at. This is a good way to keep proactive as you will be looking at where you are and where you need to be. You can make adjustments accordingly. What generally happens if you do not take the time to reflect is that you will end up in crises mode – being reactive.

Remember though, ‘you can’t control what you can’t control’.
 
Throughout, stay true to the very reason why you are aiming to achieve each objective, but ultimately the strategies to help you reach your goal!

My name is Gary Oakes and I know we can all aspire to achieve better things. It may be a case of changing direction and doing something you have never done, but always dreamt of. If this is the seed, then let me feed you and help you grow. I’m helping people to think positively about the future. I’m a believer that people can find a way within to pursue an idea and a vision. We all have the ability to take control of our lives, but many just don’t know it.

I’m giving away free material to help one get started in an enterprise to starting a business working from home. By following some really simple techniques, the journey starts by following the link to best business ideas from home.

It does not cost you anything to view the free material, and you never know this might be the very thing you are looking for.